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Anchoring (cognitive bias) - Wikipedia

The anchoring effect is a cognitive bias whereby an individual’s decisions are influenced by a particular reference point or ‘anchor’. Once the value of the anchor is set, subsequent arguments, estimates, etc. made by an individual may change from what they would have otherwise been without the anchor. For example, an individual may be more likely to purchase a car if it is placed alongside a more expensive model (the anchor)

https://en.wikipedia.org/wiki/Anchoring_(cognitive_bias)

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