Sunk Cost Fallacy
Fleeting- External reference: https://en.wikipedia.org/wiki/Sunk_cost#Fallacy_effect
- see,
People demonstrate “a greater tendency to continue an endeavor once an investment in money, effort, or time has been made.” This is the sunk cost fallacy, and such behavior may be described as “throwing good money after bad”, while refusing to succumb to what may be described as “cutting one’s losses”.[