Bringing Behavioral Science Into the Real World
Fleeting- External reference: https://anchor.fm/the-decision-lab/episodes/Bringing-Behavioral-Science-into-the-Real-World-with-Dilip-Soman-e195fm0
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It is explained that there are still plenty of exogeneous variables that make the behavioral science hard to define.
Known models are pretty complex and already contain a lot of known variables.
It is suggested then not to assume there are nudge model out of the box, but rather base models and advice on how to use them appropriately.