SOFA
fleeting- External reference: https://claremontcomms.com/2019/09/east-the-four-things-you-need-to-know-about-behavioural-insights/
- External reference: https://thedecisionlab.com/reference-guide/management/east-framework
The expected properties of a nudge.
Easy, Attractive, Social and Timely (EAST)
https://socialmarketing.blogs.com/.a/6a00d8341c595f53ef01a511bf4104970c-pi
— https://claremontcomms.com/2019/09/east-the-four-things-you-need-to-know-about-behavioural-insights/
easy
we’re inherently cognitively lazy. Our brains prefer tasks that require less cognitive thought, meaning we rely on biases and heuristics to get by in everyday life.
— https://claremontcomms.com/2019/09/east-the-four-things-you-need-to-know-about-behavioural-insights/
reduce the effort required to start the new behaviour, simplify communications and change the defaults so that the intended behaviour is the pre-set option.
— https://claremontcomms.com/2019/09/east-the-four-things-you-need-to-know-about-behavioural-insights/
attractive
In behavioural science, attractive doesn’t just mean pretty
— https://claremontcomms.com/2019/09/east-the-four-things-you-need-to-know-about-behavioural-insights/
To be attractive, something needs to do two things: 1) get attention and 2) feel appealing.
— https://claremontcomms.com/2019/09/east-the-four-things-you-need-to-know-about-behavioural-insights/
social
people typically enjoy being part of groups. Furthermore, being part of a group used to be necessary for survival
— https://thedecisionlab.com/reference-guide/management/east-framework
We are heavily influenced by the behaviour of others around us. Despite how unique we try to be, we are socialised to look to others for cues to how to behave.
— https://claremontcomms.com/2019/09/east-the-four-things-you-need-to-know-about-behavioural-insights/
timely
correct timing when implementing policy can be very important for public perception
— https://thedecisionlab.com/reference-guide/management/east-framework
We respond differently to exactly the same information depending on when it is received.
— https://claremontcomms.com/2019/09/east-the-four-things-you-need-to-know-about-behavioural-insights/
Notes linking here
- deal with invisible problems
- EAT model
- example of situation with a EAST CKMS
- example of situation with a not EAST CKMS
- five minutes rule
- how I organize my static files with IPFS and org-roam
- how to get your man to piss more accurately?
- how to make multi criteria choices?
- nudge
- semi automated system
- start automations by manually doing