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Semiotics

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Semiotics (also called semiotic studies) is the systematic study of sign processes (semiosis) and meaning making. Semiosis is any activity, conduct, or process that involves signs, where a sign is defined as anything that communicates something, usually called a meaning, to the sign’s interpreter

https://en.wikipedia.org/wiki/Semiotics

Contemporary semiotics is a branch of science that studies meaning-making and various types of knowledge.[1]

https://en.wikipedia.org/wiki/Semiotics

Semiotics includes the study of signs and sign processes, indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification, and communication.

https://en.wikipedia.org/wiki/Semiotics

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