Rethoric First, Reasoning Secondfleeting
To make people move, we need to first use appeal to emotions, then provide solid arguments.
Sometimes, only using emotions is enough. in the four agreements, the author apparently uses a lot emotions and anecdotes and few arguments. Yet a lot of people follow his lead. His lead is a subset of what we can find in solid theories, like stoicism, that did not work that much.
To me, it’s like nudge. We can reason with people about habits they want to change and they will hear the sound arguments. Yet, it takes things that work with the system 1 to actually make them change their behavior.