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Initial Coin Offering

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The Beginner’s Guide to Initial Coin Offerings (ICOs) - Bitcoin Market Journal

blockchain startups or cryptocurrency projects run a crowdfunding campaign where early investors of the project receive a new digital token whose value is linked to the project’s performance. ICOs generally run for a 30-day period and investors usually purchase the new token using bitcoin or other established digital currencies.

https://www.bitcoinmarketjournal.com/ico-guide/