Equity Story
Fleeting- Référence externe : https://www.baloise.com/en/home/news-stories/news/blog/2019/what-is-an-equity-story.html
purpose of an equity story is to convey to investors as fitting, concise and impressive a corporate image as possible.
— https://www.baloise.com/en/home/news-stories/news/blog/2019/what-is-an-equity-story.html
win over readers as investors (or to retain them) by outlining the corporate strategy and providing an overview of all the achievements thus far as well as an outlook on future successes
— https://www.baloise.com/en/home/news-stories/news/blog/2019/what-is-an-equity-story.html