Konubinix' opinionated web of thoughts

Decoy Effect


consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated.[1] An option is asymmetrically dominated when it is inferior in all respects to one option; but, in comparison to the other option, it is inferior in some respects and superior in others. In other words, in terms of specific attributes determining preferences, it is completely dominated by (i.e., inferior to) one option and only partially dominated by the other