Budge
Fleetingbudge
A budge is when insights from behavioural science are used by policy makers to decide where and how to regulate against undesirable private sector actions. An example would be regulating display of products near supermarket checkouts because confectionary companies have traditionally paid for that privilege in order to leverage certain human behavioural tendencies
— https://www.squarepeginsight.com/post/nudge-boost-budge-and-shove-what-do-they-all-mean