Are Nudges Always Good and Sludges Always Evil?fleeting
- External reference: https://www.squarepeginsight.com/post/are-nudges-always-good-and-sludges-always-evil
when a nudge decreases the frictions that come with a specific option, a sludge is imposed on all other options available. Th
In other words, a nudge imposes a sludge:
A nudge/sludge is any aspect of choice architecture that decreases/increases the hedonic, social or obscurant frictions associated with a specific outcome relative to other outcomes and in doing so alters people’s behaviour in a predictable way without forbidding any options or significantly changing economic frictions. To count as a nudge/sludge, the intervention must be easy and cheap to avoid. Nudges/sludges are not mandates/penalties.