Konubinix' opinionated web of thoughts

Apply Some Pressure, or Remove Some Pressure


behavior change,

Kurt Lewin

We either apply some pressure, with incentive, threat and arguments.

Or we find why people behave a way we think is “bad” and try to remove the obstacle, alleviate the pressure so that they have no more reason not to do the good thing, because it becomes the effortless default easy thing to do.

Reducing the pressure also reduces the stress on people.

This is counter intuitive. We intuitively think about arguments, barriers, threats and incentives when wanting to change people’s behavior.

Notes linking here